Our “Pay-What-You-Can” Policy

When you attend an event at First, chances are the ticket price will be “Pay-What-You-Can”.

“Does that mean it is FREE??”

No. At least, not unless you need it to be. This is how it works.

  1. Think about the cost for a ticket for a similar event in downtown Toronto.
  2. If you can, pay what you would normally pay.
  3. If you can pay for someone else, or part of someone else’s ticket, pay that, too.
  4. If you can’t pay regular price, pay whatever you can, even if that is nothing.

“So, you just trust people to pay what they would pay if they had to purchase a ticket?”

Yes, we do. We trust that, if you enjoy yourself at First, you will want to see our events continue, and you will help us to do that by paying what you can.

“Wouldn’t it be easier to just sell tickets?”

We believe the arts should be accessible to all people. Pay-What-You-Can allows us to welcome people of any income class with dignity. When you pay what you can, you help us keep our events high quality and open to people in our neighbourhood regardless of income.

“So, then, how do I get a ticket?”

Most of our events you simply get a ticket at the door. For our higher demand events, we may offer tickets through an online vendor. You still pay at the event, and you will know that you can attend.

To pay, you can bring cash or cheque to the event, or by making a donation online.